Creative Copywriting
Cigarette Waste Free Recycling Program
Objective
TerraCycle's Cigarette Waste Free Recycling Program enables anyone to send in cigarette waste to be recycled for free. TerraCycle's Strategic Partnership team was looking to provide more resources for businesses, community organizations, municipalities, and more to encourage people to recycle their butts instead of litter them or throw them away.
Contributions
- Meet with team to understand audience needs
- Strategized creative, engaging content approach
- Reviewed and refined content with team
- Maintained TerraCycle's voice but with a fun, lighthearted tone
Result
The posters are a favorite with TerraCycle's partners, helping to contribute to the success of the program.