Webpage Copywriting

With the public becoming skeptical of recycling, and recognizing a lack of understanding of its services, TerraCycle sought to create a webpage that explained what makes the company different from traditional recyclers.  

• Strategized approach for building trust in TerraCycle's services
• Outlined and wrote page content
• Reviewed and refined with senior leadership
• Maintained TerraCycle's voice with a tone that communicated trustworthiness and expertise

TerraCycle now has a page dedicated to building trust with its audience. The page is often used in response to customer questions, helping to improve sentiment.