I provided content design expertise and UX/UI copywriting, as part of a cross-functional team, for TerraCycle's on-demand recycling program builder. 100% of existing customers converted to the new platform.

I outlined and wrote a high-impact "magalog" for Creative Dining Services. The finished product is the perfect long-form piece for the company's long sales cycle, and CDS even uses it to educate new team members.

As the principle ghostwriter for Tom Szaky, I've written dozens of impactful pieces published in major media outlets. The increase in thought leadership has resulted in millions of views, increased awareness of TerraCycle, and speaking requests for Tom. 

I served as an associate editor and contributed content, including features, for 269 MAGAZINE. My articles were a hit with the audience and a great tool for Southwest Michigan First to attract regional investment.

I created a clear and simple instructional guide for TerraCycle's campaign. In the first 4 months, the TerraCycle schools campaign drove double the school sign-ups of the entire previous year.

I supported design and wrote all content for the 2 Fish Co. website, including performing interviews to craft case studies of past client work. 2 Fish Co's website is more reflective of the agency's creative approach and draws in potential clients.

I strategized and created the content for a webpage that supports TerraCycle's goal of building trust with its audience. The page is often used in response to customer questions, helping to improve sentiment, and ranks highly for our SEO target keywords.