I provided content design expertise and UX/UI copywriting, as part of a cross-functional team, for TerraCycle's on-demand recycling program builder. Now customers can easily build their own recycling programs in minutes.

I outlined and wrote a high-impact "magalog" for Creative Dining Services. The finished product is the perfect long-form piece for the company's long sales cycle, and CDS even uses it to educate new team members.

As the principle ghostwriter for Tom Szaky, I've written dozens of impactful pieces published in major media outlets. The increase in thought leadership has resulted in millions of views, increased awareness of TerraCycle, and speaking requests for Tom. 

I served as an associate editor and contributed content, including features, for 269 MAGAZINE. My articles were a hit with the audience and a great tool for Southwest Michigan First to attract regional investment.

I created a clear and simple instructional guide for TerraCycle's campaign. In the first 4 months, the TerraCycle schools campaign drove double the school sign-ups of the entire previous year.

I supported design and wrote all content for the 2 Fish Co. website, including performing interviews to craft case studies of past client work. 2 Fish Co's website is more reflective of the agency's creative approach and draws in potential clients.

I strategized and created the content for a webpage that supports TerraCycle's goal of building trust with its audience. The page is often used in response to customer questions, helping to improve sentiment, and ranks highly for our SEO target keywords.

I provided content strategy for a new Community Recycler Hub and cross-channel campaign. The goal was to re-engage community orgs in recycling, and the campaign knocked it out of the park with 2,800 new signups within 2 months.

I contributed to storyboarding and wrote the script for a B2C video ad for Zero Waste Boxes. In paid advertising, the video blew objectives out of the water, achieving a 4.0 return-on-ad-spend (ROAS)! It has been added to the ongoing rotation of paid advertising and is being tested globally.

I strategized and developed copy for a new set of posters to increase engagement in the Cigarette Waste Free Recycling Program. The fun, lighthearted copy makes these resources a favorite of TerraCycle's partners.